MANILA, Philippines - In the increasingly-competitive world of service and product-driven businesses, achieving that elusive ‘household name’ status can be more important than merely achieving the highest sales figures in industry-specific reports. Sales figures and rankings can fluctuate as frequently as the tides. Being a household name, however, implies more than just fleeting market leadership, but rather, a level of trust in a service or product that can only be earned after years of consistently reliable performance and customer satisfaction that meets or exceeds expectations.
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